GlobalSign Blog

Michelle Davidson

Michelle Davidson is the Senior Content Marketing Manager at GlobalSign, who oversees the content schedule, creates and edits content, and collaborates with internal and external stakeholders. With over a decade of experience in marketing across various industries, including architecture, insurance, and technology, Michelle brings a wealth of knowledge and expertise to her role.

At GlobalSign:

In her current role, Michelle coordinates the content schedule, creates content in various formats, and supports SEO, product knowledge, campaigns, and sales. She is analytical about content performance to ensure the best experience for website users and potential customers. Michelle focuses on enhancing and telling GlobalSign’s brand story, using content to instill trust in the brand, and prioritizing quality over quantity. Her key responsibilities include delivering and executing content to support and enhance GlobalSign’s customers and website visitor experience, fueling the sales funnel, and providing various touchpoints throughout the user journey.

Professional Background:

Michelle’s career began in the architecture industry, where she worked on awards, exhibitions, and content creation to promote various projects. She then moved into publishing briefly before transitioning to mutual insurance for retail and small businesses, and eventually into the tech sector, focusing on cybersecurity. Throughout her career, Michelle has gained experience in social media, video production, and both long and short-form content. She is an advocate for women in traditionally male-dominated industries such as architecture, tech, and insurance. Michelle has also reviewed and updated website content to ensure it is up-to-date, relevant, and insightful, showcasing the importance of PKI solutions and the future of tech security.

Personal Statement:

Michelle believes that technology plays an integral role in our lives. Growing up alongside the development of technology, she understands the potential damage that a lack of cybersecurity can cause to both organizations and individuals. Michelle is passionate about educating others on the importance of cybersecurity and believes that more can be done to protect end users. She envisions a dynamic future for cybersecurity, where technology continues to evolve, and education around cybersecurity becomes more prevalent.

Outside of work, Michelle enjoys spending time with her family, preferably in the warmth with a cup of tea and some stitching.