GlobalSign Blog

Carla Mendoza

Carla Mendoza

Carla Mendoza is a Product Marketing Manager at GlobalSign. She specializes in strategy and big picture thinking, product sense, structuring problems and analytics, marketing and advertising, branding, and market research. Carla holds several certifications, including Storylining and Logic Flow and Slidewriting Design for Visual Impact from Cisco, as well as certifications from Google in developing and optimizing Google Display campaigns, reaching audiences using YouTube and Google Video, and building and customizing effective Google Search Ads.



At GlobalSign:


In her current role, Carla supports GlobalSign by understanding customer needs, crafting go-to-market strategies, positioning, and messaging products effectively, and enabling sales teams to drive adoption and growth. As a Product Marketing Manager, she focuses on region-specific sales and tailor-fit product integration presentations. Carla provides strategic market insights, monitors industry technology trends, and ensures that marketing campaigns leverage product feature-sets to meet market demands.



Professional Background:


Carla has a diverse professional background, having worked closely with marketing, creative, sales, admin, and business development teams to deliver high-impact marketing campaigns. She has created numerous sales enablement tools, including internal guidelines, informational resources, public-facing product presentations, brochures, datasheets, videos, and advertorials. Carla has also reviewed materials created by resellers and event partners to ensure accurate company positioning.

Before joining GlobalSign, she held various roles, including Marketing Director at M2.0 Communications and Marketing Lead for Stakeholder Relations at Trends Group, Inc. Her work has increased business leads from online channels and involved handling crisis management for a leading tech-enabled business service provider in the Philippines.



Previous Work:


Carla has contributed to various industry conferences, seminars, and workshops. She has presented awards at the Plunkett Foundation Awards and authored several publications, including articles for Asia Literary Review, Tatler Philippines, and Rappler. Her work includes case studies on how organizations like the Biodiversity Management Bureau (BMB), EEI Corporation, and the University of Asia and the Pacific have maintained data security and met regulatory requirements.



Personal Statement:


As a mid-career professional, Carla finds it personally fulfilling to contribute to the Asia-Pacific story of GMO GlobalSign. She is driven by a progressive personality and a passion for innovating digital identity and cybersecurity. Carla believes that digital identity is the foundation for a safer, more connected world. Her strength lies in compelling storytelling, informed by years of producing TV segments across the Philippines' leading broadcast media networks. She envisions a future where digital identities are interoperable, user-centric, and deeply integrated into every aspect of digital transformation.

Outside of work, Carla enjoys holistic fitness, travel, and copious media consumption.

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