Trust Seals or site seals are made to ensure website visitors that they’re in a protected, encrypted space. It’s an easy way to show your potential customers that your website and information is secured from digital eavesdropping. But site seals aren’t made equally because they signify different purposes. A knowledgeable paying customer knows that combinations of site seals impact the security that a company offers. It is proven in ResearchGate’s study where it mentioned, “When seals were noticed, the ratings assigned to each website were significantly higher than for the same website without a seal...”
What is a Site Seal?
There are different types of site seals that help people know the level of trust and security that companies provide. Each seal implements and complies to specific practices that promote digital security among Internet users. There are different types of trust seals, such as privacy seal, brand association badge, security seal, and Secure Socket Layer (SSL) site seal.
One of the most used site seals in websites is an SSL Site Seal; it’s a symbol of trust and security aside from the HTTPS, padlock, and the green bar at the search engine. It contains actual technical security feature in payment systems. With its presence, website visitors can be sure that the company invested in SSL certificates from a bona fide Certificate Authority to secure and protect their data and transaction done within their website.
It’s installed on webpages such as home pages, check-out pages, log-in pages and other places where customers need visual reassurance. Also, the user may verify the authenticity of SSL Site Seal through hovering over the logo then clicking it. It will display the certificate authority (CA) which issued the SSL Site Seal and what type of SSL certificates the company is using.
The SSL Site Seal Benefits
The presence of an SSL site seal bears so many advantages that it influences an individual’s buying behavior. Based on Baymard’s research, people don’t care what exactly SSL site seals mean. However, they perceived the SSL site seal as a symbol of security that they are in safe hands.In addition, Actual Insightsfound out that 61% of their participants stated that they didn’t complete a transaction because they didn’t see any trust logos on the website. It only proves the crucial role of an SSL Site Seal in successful customer transactions.
After installing an SSL Site Seal, expect to experience these benefits on your website:
- High Customer Conversion Rate
- Easy Representation of Trust and Security
- Higher Customer Retention Rate
- Decreases Incomplete Payment Transactions
The benefits mentioned above serve the best interests of e-commerce and banking websites. These are the websites where people encode their credit card details and perform financial transactions. ConversionXL Institute conducted a survey where 1,037 online shopping website users raised concerns on their online security. Using a site seal enforces the idea of security to your website visitors that lead to successful transactions.
The success of an online business depends on the integrity and reputation that you provide to your customers. The presence of an SSL Site Seal helps to send the message of trust among your customers, and it’s a great addition to your cybersecurity measures and practices. It’s crucial to lead conversion and high website traffic. In order to feel the maximum advantage of an SSL Site Seal, you should try out different versions to know which combination and type of site seals will work best for your website. We encourage combining your SSL Site Seal with other methods of securing your websites that comprise security plugins, software updates, strong password combinations, and many more.
Are you ready to receive great advantages when using SSL Site Seals? Install SSL Site Seal to your website and see a huge difference now!
